Chief Awesome Switch Guard

We know if our company would do X -- that would be AWESOME. However the Cjief Awesome Switch Guard will be at the lookout and usually shoot the idea down with comments "not enough resources", "not enough revenue possible", "other things are more important". If it's one of the better companies it will be recorded in some system and buried under some rocks to be nowhere found.

How do people make those decisions? Since they are guards they base their decision on the same criteria some zoo guard is not allowing you to pet an animal in the petting zoo. Are ideas really researched or even important for the business? Probably not -- otherwise we wouldn't have a gurad for the awesome switch.